Wednesday, April 20, 2011

Blu Ray Media Online Stores: Rima Review

Blu Ray blank media guide : Best Blu Ray media stores
Best Blu Ray Media Online Stores Part 11: Rima Review

Rima specializes in electronic media, and is a frequent reference on the forums as a good place to go to for CD or DVD media. It also advertises extensively on Blu Ray media keywords, and is commonly encountered the right right side of your search screen in paid results.While we are generally leery of those sites who feel the need to pay for search results, we were not horrified by what we found on Rima.

Site and usability
Blu Ray media is a top tab on Rima, and can be found both on the top menu bar and on the left navigation bar. Site speed is very good, with 1.7 seconds per page average to display a right-clicked SKU - no surprise there, as the site is VERY simple and should not take any time loading. Of our wish list of 13 types of sorting and binning, Rima provides only 4 modes:  it is not possible to select manufacturer, speed, or quantity, no sorting is available, and user ratings are not shown on the main category pages.   On the other hand, there is a Blu Ray media category, and  it is possible to select type (BD-R/ BD-RE), single/ dual layer, and printability. While site usability may appear low, because the inventory is very narrow sorting and binning are less important. The site does not carry a lot of functionality, but it is truly very simple, something which comes with some advantages.

Inventory and price
Rima carries a very small inventory of 38 Blue Ray media, 2nd lowest in the category before  TapeOnline. It stocks 21% of our 89 Blu Ray test media, also low in the category. Rima prices are on average 19.4% higher than the best price across our surveyed stores for media stocked by multiple stores, which is in the middle of the pack. Rima has the best price for only 1 SKU, for a media stocked by more than one store, last in the category with B&H Photo. While Rima has a large sample of low price media, it also carries some high quality products as well, for a well balanced inventory as a whole. Of the 6 media we selected as best Blue Ray archival grade media, Rima stocks 2, which it prices on average 15.2% over the best price in the category - a fairly good performance.

User reviews
Rima allows it users to file reviews, but we did not find a single review across the Blu Ray media category. 

Customer Service
Rima does not have a very numerous track record, but what there is is very good. It gathers approximately 80 reviews both with ResellerRatings and with Google Shopping, scoring 100% with both, and receiving an excellent 98% predictive CS rating, almost on a par with B&H Photo Video and NewEgg despite the low number of reviews.

Table: Rima Blu Ray media review (see legend below)

Rima, a small entrant with a tiny inventory and a very simple site, succeeds in providing a reasonable customer experience because of a well balanced inventory, decent prices and very good customer support. While we cannot recommend it as a general purpose choice for ongoing Blu Ray media purchases because it simply does not provide enough choices, we think that Rima can be a good choice for one-off purchases.

Next we review RunTechMedia for Blu Ray media... So come back soon!

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Table Legend:
Total inventory: total number of Blu ray media SKUs on the site
Inventory %: percentage of list of 89 Blu Ray media that can be found at the store
Inventory % for selected archival media: % of SKUs that we selected in our Blu Ray Media review for archival grade
Site sorting: how many types of sorts and bins are possible on the site (out of the 13 we listed in our wish list)
Average query speed: the average speed to display a right-clicked SKU  - measures browsing speed
Average overprice: How much % over best price, for all media present in more than one store

Average overprice for selected archival media: specifically how much % over best price for the media we selected for archival grade
# lowest priced SKUs: how many SKUs in the store equal best price (if more than one store carries them)
# user reviews: how many user reviews we found on the site for Blu Ray media
Predictive CS rating: our worst case analysis of the likely Customer Support rating for this store
, explained

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